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Questionable Chiropractic Ads

  • DrTirpak

    Poster Profile:

    Name: DrTirpak
    Email: Amy@cecruncher.com
    Age: ????
    Location: Tampa, FL
    Position: Owner
    Sign: Gemini
    Bio:

    Helping Chiropractors find some class is my job.
    Experienced Chiroprctor and Internet lover, Amy Tirpak, DC, started CE Cruncher with the support of the Advertising Agency that she co-owns.


by: DrTirpak posted: May 17, 2013

Langford Chiropractic’s Controversial Sign

Many states have law and rules on how Chiropractors can advertise their businesses, but taste does not seem to be regulated. Two recent chiropractic ads have generated a buzz on the internet. Both gathered attention and press, will it advanced their practices…. only time will tell.

CE Cruncher is not endorsing either of these ads, but merely trying to start a conversation about the impact of advertising on the Chiropractic Practice and the profession as a whole.

Let us know what you think by posting your thought in the comments.

A Slave to Back Pain

Last week a 75 year old Broken Arrow Oklahoma Chiropractor posted on the sign outside of his office “You are a chained slave to a broken back, Get help here!”. The Chiropractor, Dr. Royal Langford of Langford Chiropractic explained in an interview to the local Fox affiliate that he was rephrasing a quote from his mentor the legendary Dr. Parker.

Photo Credit - Ken Tirpak (Thanks Dad)


Dr. Langford went on to explain that “Dr. Parker would always say ‘You are a chained slave to anyone you dislike, and I decided that would make a good reader board,” and followed up with “Apparently, it got somebody’s attention. It’s not meant to be anything negative.”

For years Dr. Langford changed his lettered sign in front of his office that is visible to passing vehicles multiple times a week for over 20 years. Attempting to attract attention and potential new patients. After the controversy he changed the sign to read “ Let me show you what your body can do, It’s my job!" The new slogan is less inflammatory, but for the public that is not familiar with Chiropractic it  may be a little provacative.


Cracked Chiropractic Commercial

A viral sensation with almost 3 million views in 3 days Dr. Ryan Lee’s Cracked Chiropractor commercial has generated much attention. The Los Angeles Chiropractor called on the internet video geniuses Rhett & Link, well know for the whimsical commercials and funny internet videos, to produce a commercial for his Chiropractic office.

Numerous websites have featured the amusing video in the last few days, including the Huffington Post. After reviewing most of the comments on the varying sites, the opinions of the public are mixed with an occasional battle of the efficacy of Chiropractic.

The Ryan Lee Chiropractic Center commercial’s melody and corresponding visual in the satirical video professes “Gentle, Comfortable, Professional”. Professional is probably not the sentiment that the video instills, but 3 million views is something only the Foundation for Chiropractic Progress could afford. Should we be grateful as Chiropractors for the exposure or concerned about the over dramatization of the practice of Chiropractic?

Share you thoughts.

Filed Under Tags:  Chiropractors

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